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Laid
Finish A paper term used to describe the ribbed surface finish
on bond or text paper on which grids of parallel lines simulate the surface
of handmade paper. Laid lines are close together and run against the grain;
chain lines are farther apart and run with the grain.
Lamination A thin transparent plastic sheet applied to printed
matter to provide protection against liquid and heavy usage.
Landscape A term used to describe a page layout which width
is greater than height. Portrait is opposite of landscape.
Lap Register A printing term used to describe image registration
in which ink colors overlap slightly, as compared to butt register.
Also referred to as a trap.
Laser Bond A paper term used to describe a grade of bond paper
that is made especially smooth and dry to run well through laser printers.
Laser-Compatible Ink An ink term that describes a type of ink
that will not fade or blister as the paper on which it is printed is used
in a laser printer. Also referred to as presystems ink.
Laser
Personalization A direct mailing term that refers to the creation
of a personalized letter, catalogs or reply device by laser-printing (Or ink-jet
printing) unique information on or in each copy. Personalization enables advertisers
to create reader-specific versions of their mailing that will enforce relationship
marketing and improve response.
Lay Flat Bind A bindery term which refers to a method of perfect
binding that allows a publication to lie fully open. Also referred to as
Lay Flat Perfect Binding.
Lay Edge The foremost edge of a sheet of paper as it feeds into
a press.
Leading A typesetting term that refers to the amount of space
between lines of type.
Leaf One sheet of paper in a publication. Each side of a leaf
is one page.
Ledger Paper A paper term used to describe a type of strong,
smooth bond paper used for keeping business records. Also referred to as record
paper.
Letter Fold A bindery term used to describe a type of fold which
uses two parallel folds to create three panels that allow a sheet of letterhead
or other printed material to fit a business envelope. Also referred to as
a barrel fold or wrap around fold.
Letterpress (1) A method of printing from raised surfaces, either
metal type or plates whose surfaces have been etched away from image areas.
Also referred to as block printing. (2) A general industry term
referring to diecutting, foil stamping, embossing as well as letterpress printing.
Lightweight Paper A general paper term used to describe a type
of book paper with a basis weight less than 40# (60 gsm).
Line Copy Any high-contrast image, including type, as compared
to continuous-tone copy. Also referred to as line art and line work.
Line Negative A film negative that is imaged from line copy.
Linen Finish A paper term used to describe an embossed finish
on text or bond paper that simulates the pattern of linen cloth.
List
Broker A direct mail term that referrs to an agency that arranges
for the rental of a mailing list on behalf of the list owner in return for
a commission on the rental fee.
Lithography A method of printing which uses plates that contain
image areas that attract ink and nonimage areas that repel ink. Nonimage areas
may be coated with water to repel the oily ink or may have a surface, such
as silicon, that repels ink.
Live Area A prepress term which refers to the area on a mechanical
or form within which images will print.
Long
Ink An ink term used to describe ink that has a good flow on the
ink rollers of a press.
Looseleaf A binding method which allows for insertion and removal
of pages in a publication, such as a 3-ring binder.
Loose Color Proof A proof of a halftone or color separation
that is not assembled with other elements from a page, as compared to a composite
proof. Also referred to as a scatter proof.
Loupe An optical device that has a magnifing lens built into
a small stand. Used to inspect copy, film, proofs, plates and printing. Also
called glass and linen tester.
Low-Key Photo A prepress term which describes a photo which
has its most important details appearring in the shadow areas, as opposed
to a high key photo.
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